Text message marketing mostly rely on the use of short message services that’s commonly known to as SMS for delivering marketing communications directly towards consumers. A mobile phone’s reach and popularity has in fact given guarantees that the message is going to be targeted and delivered towards the consumer without going for an expensive branding and printing media communications. The records and the statistics of the more developed nations have revealed that about 80% of the text message marketing content is going to be read by the recipient. This then made the text message an efficient marketing tool. Even though this is considered to be intrusive and is also considered as a form of spam, this still remains where SMS sending firms managed in sending message across through legal ways and is in fact the reason why they could sell services towards people who are in need of them.
Text message marketing is something that’s focused, brief and well-positioned for people to read while they are on the go. Text message marketing engages service providers who could help in sending bulk message over the network of different telecom providers. There’s a simple technology in doing this and there are likewise various options which you can choose from. Some of the service providers are able to help in providing two-way interactions and there are others who could restrict it to one way. Most of the market campaigns are in fact done with a particular objective in their mind. If the marketing message is generating loyalty, it will be able to help knowing the customer demographics and the profile that the message is being sent and if this is only meant to spread brand awareness, then this could be a one way distributive network communication.
Reputable service providers are able to help in designing a registered shortcode for your company. A benefit that can be obtained from this is that while you are reaching out to your customers, prospects or your targets, they can return or engage back with the sender of the SMS and ask for any information. This will be able to help in identifying customers who are serious. It will also help the marketer in measuring the success of the marketing campaign.
Automated text message marketing campaigns can be personalized and it could be real time and immediate. The service providers will also have the ability in sending a message to their customers or targets when there are near the outlet or store of the marketer. This is going to make it real and more attractive to the recipient and could convert to a sale for the outlet. Mobile phone technology being partnered with a good short message writing skill can help to reach target audience easily and one that’s in a low cost.